"Dear Montblanc Retailer
Every day you deal with people of discriminating tastes. You advise them, you recommend and sell Montblanc products to them or simply answer any questions they might have. No one knows your customers as well as you, and there is nothing that could replace the invaluable personal contact you have with them.
That is why this Montblanc Reference Guide cannot really be called an instruction manual. It is much more than that. It will not only give you important information but also persuasive selling points which you may find useful when advising and selling to customers. After all, there is plenty to say about the Montblanc brand and Montblanc writing instruments – perhaps even more than we can truly appreciate.
So do not put this manual away in a drawer as soon as you have read it through. Keep it close by as a partner in your sales efforts. It is vital to be well-informed, particularly when dealing with such a distinguished clientele as Montblanc customers. And if you ever really do not know the answer to a customer’s question, what could make a more agreeable impression than to quickly look up the point in Montblanc Reference Guide ? After all, the most important thing is for you customer to feel that he or she is being taken seriously and that there are no unanswered questions standing in the way of their purchasing decision.
Wishing you every success.